Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships. With a fresh, simple framework for driving sustainable brand growth, Wilson and Hamilton introduce the novel, and essential discipline of Segment Relationship Management (SRM), to show you how to better manage your marketing mix for different customer segments, and to recognize when inviting a new customer segment into the fold might cause a riff.
Here you'll find a better way to strategically select new target markets and evaluate, monitor, and manage multiple customer segments to acquire, retain, and delight customers. The Growth Dilemma is your roadmap to brand growth.
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In deze nieuwe betoverende historische roman van de internationale bestsellerauteur van Violeta en De wind kent mijn naam reist een jonge schrijfster naar Zuid-Amerika om de waarheid over haar vader – en zichzelf – te ontdekken.
In deze nieuwe betoverende historische roman van de internationale bestsellerauteur van Violeta en De wind kent mijn naam reist een jonge schrijfster naar Zuid-Amerika om de waarheid over haar vader – en zichzelf – te ontdekken.
